How to Set Standard Google Ads Remarketing Tags in GTM?

Basic Requirement：

1. GTM Account
2. Google Ads Conversion ID & Label

Deploy Google Ads Remarketing Tags in GTM

1. Choose “Tags”

2. Click the “New” button and create a tag

3. EDIT your tag

4. Name the tag “Ads_Remarketing”
You could follow your naming rules.

5. Click “Tag Configuration” and choose tag type “Google Ads Remarketing”

6. Fill in the Conversion ID & Label
※ How to get your conversion ID in Google Ads?

7. Create Conversion Linker Tags
※ What is Conversion Linker in GTM?

※Important: For optimal web browser compatibility, ensure that a conversion linker is enabled.